To Niche Or Not To Niche As A Photographer

As a photographer, it can be incredibly confusing whether to have a niche or not.

But here's the thing: from the client's perspective, niching is wonderful!

Confused? Let's step into the shoes of your dream client. 

Imagine you're aiming to work for a top food brand. When the Photo Director is searching for photographers for a brand campaign, they want someone who aligns with the creative brief. They're looking for photographers with a strong and consistent portfolio in food photography. 

And your website showcases food, cars, and still life all in different styles without coherence. 

What do you think will happen?

The client is distracted and doesn’t understand why your portfolio has so many different elements. They won't feel confident that you can deliver what they need. 

Keep in mind, that clients often have to present your work to other stakeholders who might not have a keen eye for visuals. 

Now, if you do not want to niche down to just food, you have to find a way to distinguish yourself through your photography style and aesthetic. 

Think of yourself as a photographer who shines in food, still life, and even portraits. 

You have the versatility! So, make sure to curate and present a portfolio that is cohesive and consistent. This will boost your chances of landing that gig you've been dreaming of.

Your future clients are waiting to be captivated by your talent. Keep pushing forward and never stop believing in yourself. You've got this!

Stay connected with me and get more insights, tips, and inspiration. Following me on LinkedIn, Instagram, and TikTok: @blackvisualqueen and Sign up for the Creative Lounge Newsletter. If you have any questions or would like to discuss your creative needs, reach out to me via email at blackvisualqueen@gmail.com